Create Low Budget Linkable Assets
You do not need to be a big brand with a huge budget to create linkable content on your website. All you really need is a catchy story of your brand or maybe a trending topic in your industry that is tailored to a specific audience. For instance, if your brand is doing well, you can create a blog post about how your product is improving customers’ lives and post it on your blog with backlinks to your website to improve seo. You can also interview an industry influencer with an aim to educate your audience on a certain niche topic and post the content in your blog.
Other than these two methods, you can curate good content.